
Pet Product Design
From cat climbing systems to elevated dog bowls, Idea Reality has over a decade of experience developing pet product design ideas into successful, marketable products. If you have a unique pet product idea and want to get your invention out on the market, Idea Reality is the right pet product design company for you.
Our clients are successfully marketing their pet products and we are glad to be part of their continuous product development journey. Whether your project involves a large pet installation, a compact handheld product, intricate electronics, or a simple and cost-effective design, we customise our approach to suit your project demands. Our goal is to deliver market focussed pet product design that stands out in its category.
Supporting you all the way
Project review & proposal
Submit your project info and get honest feedback from our award-winning design team. If we can help and add value, we create a detailed, tailored project proposal for you outlining costs and options
Design & prototype
Embark on an exciting product development journey with us. Taking your ideas from innovative conceptual designs through to engineered 3D CAD models and working elecro-mechanical prototypes!
Manufacture, launch & market
Turn your product idea into commercial reality! We support you with the patent process, setting up your manufacturing partnerships and even creating websites, video content and brand identity.
Idea Reality’s expert design team can design and develop your pet product ideas

Pet Product Workshops & Concept Design
We work closely with you turning your idea into a design brief that delivers to your target market. In a vast market such as the pet industry, we understand the importance of establishing your product’s unique selling points and delivering those through concepts that consider both functionality and aesthetics. After brainstorming and ideating different innovative routes, we translate these concepts into 3D CAD and realistic renderings to present to you and help establishing the project direction.
Pet Products Development & Prototyping
The selected design can then be detailed and engineered by our experienced design team, into prototype ready designs. We can then identify the most appropriate technology for prototyping the concept, at different levels of fidelity and using different processes, depending on the stage of the process. At this stage we will also consider safety regulations and material selection, making sure it is both safe and resistant to pet use.


Pet Products Testing & Iteration
Initial prototypes allow us to test the concept idea, check sizes, fittings of parts or any mechanisms, and make the necessary adjustments to the design accordingly. This is usually an iterative process. Effective prototypes and testing are essential to inform improvements and refine the final product.
Pet Products Manufacturing Support
We provide end-to-end support in developing your pet product idea, from concept to production. We can identify and liaise with manufacturers that can mass manufacture your product, providing them with all the technical information, CAD files and material requirements of your product.


Accessories and Pet Product Range Support
Do you have more ideas to add to your pet product range? We can help developing extra accessories, or completely new products that suit your category. We will understand your brand’s identity and ethos and can help you develop products that fit into it and allow you to expand your business.
Why work with us?
Tailored Process
Every stage of the product design process is tailored to your unique project needs, giving you efficiency and the best value.
Personal Service
Get direct contact and support from our design team and always have full control of the project pace and direction.
Confidentiality Assured
You retain 100% of your idea and any new IP we develop for you. All communication and project details are kept confidential under a Non-Disclosure Agreement (NDA).
Broad Expertise
We work across a variety of sectors and types of products, giving us a broad experience in multiple manufacturing processes and a vast network of suppliers.
Funding Support
We can support you by creating all the necessary marketing materials to take your idea to customers, investors or even create crowdfunding campaigns.






