Concept Product Design

Combining style, functionality and ergonomics

The initial piece of design work that allows a new invention idea to take its form, concept product design explores a range of options in order to combine the style, functionality and ergonomics of your invention in order to produce a design that will look, feel, and function just as you intend. This important first phase is where we will brainstorm and create several concept designs routes exploring the general features as well as the shape and construction of the product. We recommend generating 2-3 different concepts providing you more ideas to ensure the best solutions are carried forward and developed. Not only that, the manufacturing route would also be considered. The outcome of this work will be a professional pdf visual presentation that realistically displays your concepts and explains the design thinking behind each. The value that this stage and our product design team can add to your project is tremendous.

Need help with a Product Concept Design?

Idea Reality's product design team can help you innovate, design, develop, prototype and manufacture your new concept into a successful market ready product.

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Concept product design & manufacturing

Concept product design also serves as a way to explore different manufacturing methods early on in the product development process; providing a range of different value designs for all budgets and requirements, from low cost and mid-range to premium manufacturing. As with all product design stages the exact requirements and deliverables will be tailored to the individual project. Our team have an excellent understanding of manufacturing processes which means your concept design will be viable and realistic for mass production processes.
Flushbrush product design prototyping

Concept prototype & concept design

Prototyping a concept design is an essential step in the development process. Sometimes the only way to know if a design idea will work is to physically prototype it and test. These early prototypes will use the most cost effective means to proove the design and allow for informed decisions to be made. For those occasions when an invention idea may have already been planned and formed or the budget for design development and prototyping is restricted, meaning only a single concept is required to move the project onto the next stage of the process, concept prototype design enables you to progress effectively; bringing your invention idea to market in a way that suits you.

Establishing the form & function of your invention

Concept design serves to establish the product’s form and function, laying down the foundations of the subsequent stages of engineering or prototyping. Each concept design is displayed in a visually stimulating presentation with associated information and instructional annotations which can then be used to evaluate the designs against each other and also for building a crowdfunding campaign.

Check out this case study on our client Catipilla

Catipilla went from concept product design through to million pound business!

Don't Worry

We have the skills





In case you didn't know

Here’s some great reasons to work with us…

  • You retain 100% of your idea including new IP we develop for you.
  • All communication is strictly confidential and free NDA forms provided.
  • You control the pace of your project and the route you take.
  • Personal service with your own experienced design manager to guide you.
  • Our service is low cost to suit start-ups, inventors and small businesses.
  • Benefit from our network of professionals across multiple disciplines.
  • Specialists in crowdfunding and other forms of investment & licencing.
  • Benefit from our years of experience and efficient product design service.
  • Explore the options with a FREE consultation and product idea advice.

Idea Reality provides award winning product design, product development, prototyping and 3D CAD services. We specialise in working with clients within the UK, USA and Europe. Offering assistance to individuals, start-ups and established companies, with a product idea requiring development or existing product ranges that need improving.

Our main office is in Andover within Hampshire, UK and we have meeting facilities in central London. With a modern efficient service utilising the benefits of online collaboration you can remain comfortable with the pace and breadth of your project. Our goal is to deliver great product ideas to market.

  • New Product Design and Development
  • 3D CAD Design and Drawing
  • Product Prototyping
  • Product Launch Support
  • Manufacture design and support