Consumer Product Design
Idea Reality has helped countless innovators and start-ups launch their consumer products ideas. Home products, technology gadgets, health and wellbeing devices – we have worked with entrepreneurs developing their ideas across a variety of sectors. Our knowledge and experience in designing successful products allows us to produce market ready and well considered designs.
We can help you establish the best direction for your consumer product to succeed on the market, nailing down target users, tasks, and environment, along with its unique selling points. Our approach will be customised to your project to suit its particular demands.
Supporting you all the way
Project review & proposal
Submit your project info and get honest feedback from our award-winning design team. If we can help and add value, we create a detailed, tailored project proposal for you outlining costs and options
Design & prototype
Embark on an exciting product development journey with us. Taking your ideas from innovative conceptual designs through to engineered 3D CAD models and working elecro-mechanical prototypes!
Manufacture, launch & market
Turn your product idea into commercial reality! We support you with the patent process, setting up your manufacturing partnerships and even creating websites, video content and brand identity.
Idea Reality’s expert design team can design and develop your consumer product ideas
Consumer Products Workshops & Concept Design
Our initial workshops are the perfect opportunity to utilise the whole design team to brainstorm with you and help establish the desired direction for your idea. We will define your project’s requirements and unique selling points, and deliver those through both functional and aesthetic concepts, that appeal to your target audience. After ideating different innovative routes, we will present you with a selection concept in the form of 3D CAD and realistic renderings, for you to be pick your preferred design. Alternatively, you can choose to select different elements from various concepts which we can begin to engineer and amalgamate into a hero design.
Consumer Products Development & Prototyping
The preferred concept design direction can then be detailed and engineered by our experienced design team, into prototype ready designs. The most appropriate prototyping technology can then be identified to meet the requirements of the design. Depending on the stage of the process, we will vary the type of prototype we create from functional and aesthetic models to user focussed or ergonomic prototypes, we will develop prototypes at various levels of fidelity depending on your project’s requirements.
Consumer Products Testing & Iteration
Testing is essential to prove the design is functioning as expected and meets the target user’s requirements. Especially when dealing with consumer products, that might be sold online via large retail platforms and be used by a variety of user groups for example. It is essential to verify a design and ensure it is understood and suits different audiences. Iterative prototype testing allows us to efficiently detect any issues and improve the design before any tooling may be produced.
Consumer Products Manufacturing Support
Idea Reality provides end-to-end support in developing your consumer product idea, from concept to production. This means our design team will support you through the decision-making process, from material selection to liaising with manufacturers and suppliers that can manufacture your product. We can provide them with all the technical information, CAD files, material requirements and assembly instructions for your product.
Branding and Packaging
We can also help support the development of your consumer product’s brand identity and packaging, to help you better establish your position on the market and retail sector. We can create a logos, brand guidelines documents and packaging designs for printing.
Accessories and Product Range Support
Do you want to increase your brand’s product range? We can help you developing new products and accessories that suit your category. Having designed the initial product, we will understand your brand’s identity and ethos and can help you in the creation of new designs that will fit into your product line.
Why work with us?
Free idea review
We will review your idea for free and let you know from the start if we are the best product design team to help!
Tailored Process
Every stage of the product design process is tailored to your unique project needs, giving you efficiency and the best value.
Personal Service
Get direct contact and support from our design team and always have full control of the project pace and direction.
Confidentiality Assured
You retain 100% of your idea and any new IP we develop for you. All communication and project details are kept confidential under a Non-Disclosure Agreement (NDA).
Broad Expertise
We work across a variety of sectors and types of products, giving us a broad experience in multiple manufacturing processes and a vast network of suppliers.
Funding Support
We can support you by creating all the necessary marketing materials to take your idea to customers, investors or even create crowdfunding campaigns.
Ready to bring your idea to reality?
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