Rocket Lunchbox

The Rocket lunchbox brings some fun to children’s lunchtime. Idea Reality was tasked with creating a more exciting type of lunchbox than the usual boring briefcase designs, something that young children could really engage with and enjoy taking around. We took inspiration from a popular fascination for young children; Space, in order to create a lunchbox that would be both appealing to kids and charming to parents. By participating in their interests, parents can grow and cultivate a strong connection between themselves and their children.