Idea Reality - Award Winning Product Design.


We are super excited to announce that we have won GOLD in the Industrial/Product category at the 2018 CreativePool Design Awards for our work with MotionLab Bags and their innovative Run Commute Rucksack! CreativePool have shortlisted some of the most innovative products in this category, and we are so proud to have had our work with MotionLab bags recognised and awarded. Go team!


We worked with MotionLab from the beginning of the product development - helping to develop the innovative flexible spine, frame, and chest buckle system. Our product prototyping capability allowed us to develop and manipulate the product design into the revolutionary and highly effective product you see today.


The bag design allows you to carry everything you need for your day including a large laptop, shoes, clothes etc. There are even quick access abdomen pockets for keys, phone, and wallet.


We strive to achieve the highest standard for our work, no matter how big or small the project is, so to be able to say we are an award winning product design agency has been a huge achievement for 2018. And we still have many more months to go!


Whether you're an entrepreneur, a small business, or an established brand we welcome you to come and work with us on your next product development project - we will even offer you a FREE idea review with one of our lead designers; or you can download our FREE inventor's advice pack to get your started.