Product design development

Product design development enables the initial prototype to be produced; engineering and fine tuning the chosen concept design, whilst making any necessary amendments identified during the first presentation of concepts, focusing on the finer details of the invention, and preparing for the prototype development stage.

product concept idea development

Engineering, material selection and functionality

During this stage, the functionality, engineering of moving or electronic parts, and selection of materials are defined; using this element of the process to define and refine everything that makes your invention useful, functional, and unique.

When this stage of the development process is complete we will have a design that is ready for prototyping and testing.


Product prototype development

Product prototype development involves the construction of the initial prototype; identifying areas for improvement and refinement, whilst using this time to overcome any challenges or foreseen issues that could hinder the manufacturing process.During this stage, a number of product prototypes may be constructed before the product is ready to progress to manufacture; ensuring that all foreseen issues are eliminated before the often complex manufacturing process is entered into - helping you to save time and money in the long run.

new product development design sketching

Innovative New Product Development

Take your new product ideas and make them a reality using our product idea design and development team. Idea Reality is a UK product design company with many years of experience designing and developing new products. From small plastic injection moulded parts all the way to large steel structures. We have the creative skill and real world manufacturing knowledge to make your product a success. Idea Reality adds style, functionality and efficiency to your products through innovative product development thinking and industry experience. Our product development agency works with individuals, entrepreneurs, start-ups, small and large companies. We have the ability and experience to take almost any product idea forward effectively to manufacture. Our goal is to deliver the best product experience to the end user whilst using our innovation and knowledge to ensure the product design is of the highest quality and cost effective to manufacture.

Don't Worry

We have the skills





In case you didn't know

Here’s some great reasons to work with us…

  • You retain 100% of your idea including new IP we develop for you.
  • All communication is strictly confidential and free NDA forms provided.
  • You control the pace of your project and the route you take.
  • Personal service with your own experienced design manager to guide you.
  • Our service is low cost to suit start-ups, inventors and small businesses.
  • Benefit from our network of professionals across multiple disciplines.
  • Specialists in crowdfunding and other forms of investment & licencing.
  • Benefit from our years of experience and efficient product design service.
  • Explore the options with a FREE consultation and product idea advice.

Idea Reality provides award winning product design, product development, prototyping and 3D CAD services. We specialise in working with clients within the UK, USA and Europe. Offering assistance to individuals, start-ups and established companies, with a product idea requiring development or existing product ranges that need improving.

Our main office is in Andover within Hampshire, UK and we have meeting facilities in central London. With a modern efficient service utilising the benefits of online collaboration you can remain comfortable with the pace and breadth of your project. Our goal is to deliver great product ideas to market.

  • New Product Design and Development
  • 3D CAD Design and Drawing
  • Product Prototyping
  • Product Launch Support
  • Manufacture design and support