Established design language
Creating a family of products, Idea Reality maintained the premium aesthetic throughout the Catipilla range, empowering the brand. This followed into new products, such as the scratcher which, through prototyping and testing, quickly made its way onto the market to satisfy consumer demand.
Small design, big ambitions
Creating a family of products, Idea Reality maintained the premium aesthetic throughout the Catipilla range, empowering the brand. This followed into new products, such as the scratcher which, through prototyping and testing, quickly made its way onto the market to satisfy consumer demand.
Electronics development
The screen and notification system also went through an evolution throughout the design phases. The challenge was to provide a cool product that also gave users the information they needed from the device. Initially this was achieved with a series of coloured LEDs but this was seen to be too abstract for the casual user, and so a LED display was chosen instead as it is far less abstract and much clearer at a glance, fitting with the expected use cases of the device.
