10, 9, 8…
ClockURLife is as it sounds, a clock, for your life – but it’s not as morbid as you think! Instead, it clocks moments and milestones, life choices and goals. It makes you more aware of impactful moments, and acts as a reminder of events and achievements that are important to you. You can either count down to events; ‘only 11 months until Christmas!’, or count up – following the life of your child, the clock growing with them. Create multiple events at once so that you can always be focussed on your next goal, or perhaps even just until your next holiday.
Against the clock
Idea Reality took the project through an intensive product development process of design, electronic and prototype development, with each stage and iteration getting closer to market-ready product.
Creating the brand
Idea Reality not only developed the product, but also created the face of the new brand by utilising graphical elements relating to time as well using recognisable shapes from the physical product to show brand cohesion.
