Supporting you all the way
Project review & proposal
Submit your project info and get honest feedback from our award-winning design team. If we can help and add value, we create a detailed, tailored project proposal for you outlining costs and options
Design & prototype
Embark on an exciting product development journey with us. Taking your ideas from innovative conceptual designs through to engineered 3D CAD models and working elecro-mechanical prototypes!
Manufacture, launch & market
Turn your product idea into commercial reality! We support you with the patent process, setting up your manufacturing partnerships and even creating websites, video content and brand identity.
Important Design Steps Before Applying
Before applying to Shark Tank, there are several key stages your project should achieve to increase its potential for success. These milestones include identifying market opportunities to preparing compelling pitching materials. We are on hand to ensure your idea is as fully realised as possible and ready for investment. At Idea Reality, we’re here to guide you through each stage of the process, providing support and advice to help you make the strongest impression possible.
Hear it from our customers
Idea Reality can help you develop your idea and prepare your application for Shark Tank
Identify Market Opportunity
If you’re reading this, chances are you’ve identified a gap in the market and have a product idea to fill it—that’s the first step. Shows like Shark Tank look for unique, market-ready inventions with strong potential for success and returns.
To prepare for Shark Tank, it is important to have a clear understanding of the market: its size, potential, and competition. Knowing your Unique Selling Points (USPs) and how your product solves real problems is crucial. A relatable idea is more likely to grab the Sharks’ attention.
At Idea Reality, we offer a free idea review and a hands-on workshop to refine your concept, identify market opportunities, and strengthen your pitch ready for Shark Tank.
Develop an Innovative Design
Our design process is uniquely tailored to your project, this help us ensures that innovation is built into your design, even from the very beginning. While we aim for our concepts to be grounded in production feasibility, they also aim to deliver innovative, creative takes on your product idea. As we refine, engineer, and prototype the 3D design, it’s important to maintain a focus on innovation, ensuring your product’s Unique Selling Points (USPs) are effectively realised to meet the needs of the end user.
Prove the Design
Proving your design’s features through prototyping is a key step in the development process. By creating models to validate various aspects of the product, we can refine and enhance your product’s features, ensuring they are ready for presentation. A well-developed, high-quality prototype, production sample, or production-ready unit is essential to showcase your idea’s potential and help the Sharks fully understand your idea.
File for a Patent
Sharks often ask contestants if their designs are protected. This makes IP protection a key consideration, especially for particularly unique and valuable ideas. While patenting may not be necessary for every product, patents are very important for proprietary designs. It’s usually better to file later in the design process, as products often change during prototyping. Filing too early can be premature if updates occur later on.
At Idea Reality, we will help to guide you on IP protection and connect you with trusted patent attorneys to help protect your design in multiple countries. At an earlier stage, a market search can identify similar designs, which our partner lawyers can assist with as well. Rest assured, your ideas remain fully protected under our NDA throughout the design process.
Know Your Numbers
Understanding your numbers is an important part of pitching on Shark Tank and is often where many inventors stumble on the show. The stages outlined above provide a strong foundation to help you understand your market, however it’s also equally important to have a clear strategy for how your product will reach the target user. Key figures like sales volumes, gross and net profits, and, most importantly, how much investment you’re seeking and the stake you’re offering in return are essential to your pitch. Investors are drawn to entrepreneurs who demonstrate a deep understanding of their business, including profit margins and expenses. This knowledge helps to demonstrate to the Sharks that you’re prepared and capable of scaling your product and business successfully.
Prepare Your Pitching Materials
We’re on hand to help you create standout pitching materials, from logo design, branded sales presentations and product packaging to professional product videos and photography. Our skilled design team are here to help you showcase your business in the best way possible. Whether you need 2D graphic designs or 3D realistic renderings, or animations. With our support, you’ll have high-quality assets you can be proud of, ensuring your pitch leaves a strong impression on the Sharks.
Apply to be on the show
When you feel ready to show your invention to the world and try to gain the sharks funding to expand your business, submit your application.
There is two different application routes to be on the show: Applying Online, by filling out the form, or Attending an Open Call day, where you will be able to deliver a one minute pitch of your business idea to the show staff.
Getting selected to be on the show is arduous process, and even if selected, no investment is guaranteed. However, progressing through the steps above can play a vital role in progressing your application as far as possible in the process. The exposure gained from being on such a renowned TV show is worth it in itself and can bring a lot of visibility to your business.
Why work with us?
Tailored Process
Every stage of the product design process is tailored to your unique project needs, giving you efficiency and the best value.
Personal Service
Get direct contact and support from our design team and always have full control of the project pace and direction.
Confidentiality Assured
You retain 100% of your idea and any new IP we develop for you. All communication and project details are kept confidential under a Non-Disclosure Agreement (NDA).
Broad Expertise
We work across a variety of sectors and types of products, giving us a broad experience in multiple manufacturing processes and a vast network of suppliers.
Funding Support
We can support you by creating all the necessary marketing materials to take your idea to customers, investors or even create crowdfunding campaigns.
