Toy Product Design
Our product design team have many years of experience in creating new toy designs for clients around the world. If you want to develop and prototype an exciting new toy design idea, then Idea Reality are the perfect toy product design company for you. We’ve previously worked on a diverse range of toy designs and children’s products.
Whether your project involves a large toy, a compact handheld product, intricate electronics, or a simple and cost-effective design, we customise our approach to suit your project demands. Our goal is to deliver market focussed toy design that stands out in its category.
Supporting you all the way
Project review & proposal
Submit your project info and get honest feedback from our award-winning design team. If we can help and add value, we create a detailed, tailored project proposal for you outlining costs and options
Design & prototype
Embark on an exciting product development journey with us. Taking your ideas from innovative conceptual designs through to engineered 3D CAD models and working elecro-mechanical prototypes!
Manufacture, launch & market
Turn your product idea into commercial reality! We support you with the patent process, setting up your manufacturing partnerships and even creating websites, video content and brand identity.
Idea Reality’s expert design team can design and develop your toy product ideas
Toy Workshops & Concept Design
We work closely with you to brainstorm ideas that resonate with your target audience. We understand the need for ‘friendly’ and approachable designs whether in the form of the 3D product or character visualisation. Once all parties are happy with the general ideas, we can begin turning them into imaginative concepts in 3D CAD before presenting them to you as realistic renderings.
Toy Development & Toy Prototyping
Our experienced designers can then start translating these concepts into detailed and prototype ready designs. It is also at this phase where we start carefully considering the child safety aspect of the toy or children’s product design in more detail. We can then select the most appropriate approach or technology for prototyping. We can create prototypes using a wide range of processes and in various types of materials too (food safe plastics for example) to suit your project.
Toy Testing and Iteration
This phase is particularly important with toy and children’s product design. Not only ensure the product performs as expected and meets the necessary safety standards but also appeals to the target audience. Feedback from testing informs iterative improvements to refine the final product.
Toy Manufacturing Support
From sourcing materials to liaising with manufacturers, we provide end-to-end support to bring your toy design from concept to production.
Our design team will take into consideration important factors for the design of toys for children, such as a safe material selection, and adhesion to safety standards from entities such as BSI or ASTM.
Why work with us?
Tailored Process
Every stage of the product design process is tailored to your unique project needs, giving you efficiency and the best value.
Personal Service
Get direct contact and support from our design team and always have full control of the project pace and direction.
Confidentiality Assured
You retain 100% of your idea and any new IP we develop for you. All communication and project details are kept confidential under a Non-Disclosure Agreement (NDA).
Broad Expertise
We work across a variety of sectors and types of products, giving us a broad experience in multiple manufacturing processes and a vast network of suppliers.
Funding Support
We can support you by creating all the necessary marketing materials to take your idea to customers, investors or even create crowdfunding campaigns.
Ready to bring your idea to reality?
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