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We work with established businesses expanding their product range and entrepreneurs building something new.

Our Location Idea Reality1st Floor, Chantry HouseChantry CentreAndoverSP10 1LZ Andover sits at the intersection of two motorways and has a direct rail connection to London, making it straightforward for clients who want to visit in person, and we welcome visits to our office. That said, many of our client relationships are conducted entirely remotely, and…

The Costs of New Product Development Developing a new product is exciting, but it also involves a range of costs at different stages of the design and development process. The total investment depends on what you are creating, how complex it is, whether it includes electronics, and the scale at which you want to manufacture…

The GPSR Some pet products may fall under the General Product Safety Regulation (GPSR) which implements the EU’s General Product Safety Directive into UK law. The GPSR is a safety framework that covers all consumer products, including products such as pet clothing, bowls, enclosures, and blankets among many other products. The GPSR is a “catch-all”…

The benefits of crowdfunding Crowdfunding allows you to get investment for your project without giving away shares or rights to your Intellectual Property. Typically, crowdfunding involves pre-selling the finished products alongside other special items such as limited editions and exclusive access to products before they’re available on the market. Not only does this give you…

What does a Product Design Company do? A product design company helps businesses, start-ups and inventors turn ideas into real products that people can use. These companies combine creativity, engineering, research, and business thinking to design products that work well, look good, and succeed in the market. The role of a product design company is to guide a product from…

Experienced, passionate, and ingenious — at Idea Reality – Product Design, we focus on helping our clients design and develop amazing products ready for market launch. Located in Andover, Hampshire, United Kingdom, (but serving clients worldwide) our team offers the knowledge and creativity needed to solve intricate problems and challenges. Since 2013, we’ve been tirelessly…

Since we acquired our large in-house Ultimaker 3D printer we have found that we have integrated our prototyping and development phases of work to become quicker with rapid prototyping iteration. Using plant-based materials we are able to build a prototype straight after a CAD design in a matter of hours. This has allowed us to…

The Challenge To help product inventor Rob Moncreiff to design, develop, prototype and crowd fund launch his product idea for a game changing backpack allowing him to launch his brand and sell worldwide. The Outcome A truly revolutionary design that combines innovative mechanical product design, complex ergonomics and smart fabric design to form a patented…

Tom Keen (28) is the inventor of very innovative idea of a loo brush that resides in the toilet where dirt belongs and gets cleaned with each flush. After developing several prototypes with (IR) us, he (TK) then went to Dragons’ Den securing £30.000 for 20% of his business. Here are the five questions we…