Meet the team
Our product design and development agency studio is located in the heart of Hampshire, UK. We have a team of experts in product design and development, who have years of experience and are passionate about helping entrepreneurs and established businesses bring their innovative invention ideas to reality.
James
Managing Director
James is the founder and Managing Director at Hampshire based product design and development agency Idea Reality Ltd, and has been designing innovative new products professionally for over 13 years. A member of the Chartered Society of Designers, he has created products for large corporate businesses as well as in house design teams. His product designs have ranged from innovative supermarket food packaging and consumer goods all the way through to modular buildings and structures, giving him a vast knowledge of materials and manufacturing processes.
Luke
Design Director
Luke is the Design Director at Idea Reality. He enjoys taking projects from their earliest idea through the entirety of the development process, paying close attention to detail at every stage to ensure that no stone is left unturned. He believes that communicating clearly with both clients and suppliers throughout is the only way to realise the best vision of a project possible. Outside of work his hobbies extend to cooking, watching films and spending time with his family and pets at home.
Liliana
Senior Product Designer
Liliana is the Senior Product Designer at Idea Reality. She enjoys the problem solving aspect of design, approaching each brief with an open mind and methodically developing products to deliver innovative, inclusive and user-centred product solutions. Her artistic background plays a significant part in her process, allowing creative freedom to enhance the aesthetic and intangible aspects of her designs. In her free time, Liliana enjoys salsa dancing.
Harry
Product Designer
Harry is a Product Designer at Idea Reality, where he enjoys bringing innovative ideas to life, taking initial sketches to fully functional prototypes. With a particular interest in integrating electronics, he’s always looking to give a prototype an extra layer of intelligence. When not in work, Harry stays active by swimming, running and bouldering.
Ishan
Junior Product Designer
Ishan is one of the Junior Product Designers at Idea Reality. He enjoys developing products by creating detailed CAD models as well as making physical models through rapid prototyping, helping him bring concepts to life. He is dedicated to creating designs which have a unique aesthetic, are suitable for manufacture and most importantly, meet the client’s needs. Outside of work he enjoys prop making, watching movies and cooking.
Russell
Junior Product Designer
Russell is one of the Junior Product Designers at Idea Reality. He enjoys creating concepts and iteratively developing them in CAD, using prototyping to advance the process. He believes that all great products should combine strong functionality with compelling aesthetics and aims to reflect this in his approach to design. In his free time Russell is a keen cyclist and enjoys listening to music.
Sharon
Client Manager
Sharon is the Client manager at Idea Reality. She has a passion for assisting clients to progress their projects from start to completion. Her skill set goes back to South Africa where she grew up and she worked as a Senior Account Manager, Business development and client Servicing Manager. Her ambitions took her to set up her own natural skincare range of beauty products. In her free time she loves spending time with her son, her various pets, 2 dogs and 2 ducks, and she also enjoys her Pilates and Yoga classes for a bit of me time.
Maria
Marketing Manager
Maria is the Marketing Manager for Idea Reality. She writes the newsletters and blog articles together with James. She stays in touch with current and past clients and is delighted to write their stories. Her efforts took her to New York, where she completed a leadership training in 2018. She is passionate about helping inventors reach their full potential. She believes that inventors need a good team to support them with practical solutions to develop and make their ideas successful.
Ultimaker & Formlabs
Rapid Prototype 3D Printers
Our range of in-house large volume 3d printers are the only team members who never sleep. Working throughout the night to help us quickly and efficiently iterate new design ideas. They helps us meet your project deadlines and were recently crucial in helping a client complete their design development in time for their appearance on BBC Dragons’ Den.
